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Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

Andreas Keller departs, Weber Shandwick announces new management

Appointments

Andreas Keller departs, Weber Shandwick announces new management

Weber Shandwick MENA, a communications and marketing solutions firms under the MCN group, has announced a new leadership structure within its UAE senior management team.

As Andreas Keller leaves his role as managing director of the Dubai office, Ghaleb Zeidan – who was previously managing director for the agency’s Abu Dhabi office – is promoted to UAE managing director.

Commenting on Andreas’ departure, Weber Shandwick MENA CEO, Ziad Hasbani says in a statement: “It is always sad to see people such as Andreas leave after a long and successful journey. Andreas’ contribution has been instrumental to the agency, and we wish him every success in his new role and thank him for all he has done during his time here. I look forward to partnering with the new leadership team as we take the MENA network to the next stage of its growth and transformation.”

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He adds: “After a very successful tenure leading our Abu Dhabi office, it gives me great pleasure to announce Ghaleb’s promotion to UAE MD. Over the last eight years, Ghaleb has achieved great results, and under his leadership, our Abu Dhabi office has grown to become one of the leading agencies in the market. Ghaleb has shown himself to be a very capable leader, and as our industry continues to evolve, I have no doubt he will drive our UAE operation and keep us ahead of the market in terms of offering, efficiency and client focus.”

Rachel Dunn, previously vice-president of client experience, is promoted to deputy managing director in Dubai and Noura Al-Sarraj, previously vice-president of head of social impact and consumer, is also promoted to deputy managing director for the Abu Dhabi office.

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Hasbani adds: “Rachel and Noura have been with Weber Shandwick MENA for 10 and 14 years respectively; Rachel has managed and provided strategic counsel to key client relationships in the consumer and corporate sectors, while Noura has been a senior strategist and led assignments for government and private sector clients in Abu Dhabi, as well as regional social impact initiatives. I’m very happy to see Noura and Rachel taking leadership roles as they have both proved themselves, each in their own way, and I’m confident they will add great value and help our clients take advantage of the transforming marcomms landscape.”

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