Havas Group has appointed the former global media director at AXA, co-founder of Weborama and Doctor in Quantum Molecular Physics in the newly created position of global head of data for Havas Group.
Rodolphe Rodrigues brings with him over 20 years of experience in developing data ecosystems for leading brands. In his new role, he will lead all new data initiatives, managing investments and teams across the entire data scope, including data governance and business models. His role will include the global expansion and management of the global DBi team.
Rodrigues will develop behavioral audience segmentation and content strategies for the Group around the world.
Rodrigues will report to Stéphanie Marie, chief transformation officer, Havas Group Media, who says in a statement, “Attracting prestigious global innovators such as Rodolphe is critical to our growth and our clients’ businesses. Rodolphe’s deep understanding of data and audience planning further enables us to offer our clients the best solutions on the market. Rodolphe already understands the value that our integrated Havas Village model presents and the benefits that the effective management of the data ecosystem can bring to our clients.”
Rodrigues adds: “Working with progressive minds is something I crave. I have no doubt that Havas Group will provide fertile ground for the growth and development of more sophisticated and meaningful ways of using data to connect with people. The integrated Havas Village model enjoyed by the Havas teams and their clients is something that genuinely excites me. I know that within this framework we can place data at the core of progress, connectivity and creativity. These are exciting times and I am delighted to be able to work with Havas teams and their clients as our world explodes with greater understanding and new possibilities.”