Greg James, former chief strategy officer for North America has been promoted to Global Chief Strategy Officer for Havas Group’s media business.
James has an outstanding track record, winning record levels of new business for the US and managing award-winning global campaigns for LVMH, Vodafone, Nintendo, Coca-Cola and Unilever.
James joined the Group following Cake’s acquisition by Havas in 2008 where he was a partner and head of content. Greg was promoted to become Cake Group’s US managing director in 2010 and joined Havas Media in 2013 as chief strategy officer, North America. He recently formed part of the management team that led Havas Media North America to reach record growth levels helping the business to win Agency of the Year in 2017 with both AdWeek and MediaPost.
Effective immediately, James will report to Peter Mears, CEO Havas Group Media.
Mears says in a statement: “Greg is charismatic, collaborative and creative, with an impeccable track record for client growth and team leadership. He’s an intuitive strategic thinker and an expert in content. Loved by clients, teams and management in equal measure he was our first choice. We’ve built a strong momentum of new business wins over the last few years and I know from experience Greg will continue leading us to further success in the years to come.”
James adds: “I’m thrilled to be continuing my Havas journey in a global role, 10 years after joining the network. Between our mission to Make Brands Meaningful and our role as part of Vivendi, Havas has a unique and exciting future. I’m looking forward to bringing these opportunities to life with our teams and our clients in a meaningful way. With media, creativity, content and technology colliding, our integrated Havas Villages around the world are perfectly positioned to continue this energy and success and I could not be happier to be part of the team driving it.”