Initiative MENA has appointed Lee Boden as regional managing director of the group effective immediately.
Boden has 17 years of experience in media and advertising across London, Singapore, and the Middle East.
The move follows the appointment of Ramzy Abouchacra as CEO of Carat MENA.
Shadi Kandil, CEO of MCN Mediabrands, says in a statement: “As Initiative accelerates its transformation journey, Lee presented a natural choice to lead these efforts. Lee has a proven track record not just at developing outstanding media strategies but as well having a positive impact on clients’ business outcomes. In this ever-evolving media environment, his background in digital and content, his strong strategic skills, and his grasp of commercial success will go a long way in taking Initiative to a leading role in the region.”
Boden adds, “Initiative has undertaken a successful internal transformation over the past two years led by our Global CEO, Mat Baxter. It’s now time to bring the power and benefit of that transformation to our clients here in the MENA region. As always, we remain absolutely committed to finding new ways to unlock immediate value and competitive advantage for our clients.”