Initiative MENA has announced the appointment of Ghayath Sioufi as its new regional business director. Sioufi will serve key accounts and will be responsible for driving the agency’s regional program across the MENA markets. He will also be responsible for driving new business across all disciplines for Initiative.
Sioufi brings a wealth of expertise and knowledge of more than 18 years working on both, agency and client side, across various MENA markets. In the past, he has worked with Starcom in the Levant and Mindshare in Saudi Arabia as well as regional telecommunication provider Nawras in Oman and du in the UAE.
Commenting on the appointment, Ramzy Abou Chacra, Initiative’s regional managing director says in a statement, “Ghayath has a key role leading our offering in the agency. His background and expertise in the MENA region will serve Initiative well. We look forward to working with him in our ongoing efforts to continue building our business.”
Sioufi adds, “I am excited to have joined Initiative MENA in these interesting times of transformational changes in our industry. I am sure that together with the team we will be able to lead this change in the market and confirm our role as key business and growth partner to our clients.”