Ziad Chalhoub has been appointed to the role of regional executive director, Investments for MCN MediaBrands.
In this role, Chalhoub will champion the group’s investment strategy in collaboration with key media vendors to craft solutions that bring unique and amplified value for its clients. Together with his team, Chalhoub will lead the charge to generate value for clients, ensuring that the group delivers against commitments and sets up vendor relations that put the group in a strong competitive position. He will also collaborate with the team at Capella and Reprise to produce industry research reports, benchmark analyses and future industry trends, while identifying innovative solutions that bring uniqueness to the group’s offering beyond the traditional space of media.
Chalhoub is a media veteran with 17 years of experience operating across a multitude of industries and brands. He started his career as a media planner and moved through the ranks to become a regional business director managing some of the largest client groups in the region. In 2010, he moved into media investments and progressed to the role of head of investments for MCN MediaBrands in 2018.