MCN Mediabrands appoints Mohamad Itani as regional executive director – digital

MCN MediaBrands has announced changes to bolster its regional leadership structure in the areas of digital and investment management.

Mohamad Itani has been appointed to the role of Regional Executive Director, Digital for MCN MediaBrands.

In his role, Itani will lead the acceleration of the group’s digital capabilities to drive it forward. As part of this plan, he will work closely with the agency leads to champion the integration of the programmatic and performance practice into the core of the agency’s operating model. He will also collaborate with the digital leads of the agencies to craft a cutting-edge digital product that complements each agency’s DNA and strategic objectives, while providing guidance on the agency’s commercial strategy. In parallel, Itani will be setting-up Reprise as a full-service digital agency in line with its global mission and lead its efforts to acquire performance driven clients.

Itani joined MCN in 2009 as regional digital director of Initiative MENA, establishing the agency’s digital practice across the region. He was later tasked with setting-up Platform5 as MCN’s performance-driven, integrated services and technology agency supporting MCN Mediabrands, UM, Initiative and Magna. As the managing director of Platform5, he successfully built performance, data products and launched Cadreon as a specialized ad tech unit. Under his remit Platform5 grew its revenues two-fold and offered leading solutions across multiple markets with a presence in the UAE, KSA, Egypt and Lebanon.