Memac Ogilvy has named Samer Abboud as its new regional managing director for Saudi Arabia, Lebanon, and Iraq. The promotion of the eight-year Ogilvy man comes as the agency sharpens its focus on the region’s growth markets and continues to drive its ‘Next Chapter’ evolution forward.
In his new role, Abboud will unite and guide the network’s Jeddah, Riyadh, Beirut and Baghdad offices. He will be supported by the deputy MD of KSA and the GM of Lebanon, who will both report directly to Samer Abboud.
“Much has changed during my eight years with Ogilvy, but one constant has been our ability to see opportunities where others can’t,” says Abboud in a statement. “Competition is fierce in our space today, so to remain relevant to clients and retain our hard-earned reputation as trusted consultants, we’ll work effortlessly towards achieving two things: continue to attract the brilliant talents and collaborate across our capabilities. Reaching these goals will be a top priority for our teams in these markets, under my guidance.”
“Ogilvy is nothing without its people and their almost instinctive understanding of what we must do to ‘Make brands matter’,” says Patou Nuytemans, Memac Ogilvy CEO. “As we expand our influence in growth markets during 2019 and continue to integrate, Samer’s years of experience in the ‘Ogilvy way’ – coupled with his vast expertise – will be invaluable to the agency’s success.”
Abboud joined Memac Ogilvy in December 2011, tasked with opening the network’s first office in Doha, Qatar. Prior to joining Ogilvy, Abboud served as COO of Grey in Qatar for five years, following eight years with Siemens Mobile.