With over 12 years of international experience, leading agencies and brands across Asia Pacific, Europe and Africa, Mimi Nicklin joins RAPP as managing director.
She will be taking over from Diksha Dua, President of RAPP, who is on a sabbatical.
“As a business that thrives on the power of mass individualization, in a time when data-driven communication is at its most exciting, the opportunity to bring a fearless new take to such a powerful agency brand was too good to refuse,” says Nicklin. Having led brand strategy for companies as diverse as Coca-Cola, Kimberley Clarke, Samsung, Procter & Gamble, GlaxoSmithKline and Unilever, Nicklin brings global experience from both client and agency side to the Dubai landscape.
“Our vision for the future is to ever deepen our ability to build our client’s business through data-centric creativity. At RAPP, our focus is on harnessing the potential of consumer data to build brands, create value and deliver return on investment,” says Najam Khawaja, Chairman of RAPP. “We believe that Mimi has the global prowess and thought leadership to truly take our offering to the next level.”
“Following a recent RAPP proprietary survey on the role and use of data in consumer’s lives, 70% of respondents stated ‘no company has ever provided me with real value in exchange for my data’. Surely that makes the opportunity, for us as marketers today, unprecedented?” questions Nicklin.