Following the launch of Publicis Media in the Middle East earlier this year, a slew of key leadership appointments were announced in June. Alex Saber, chairman of Publicis Media, Middle East and Steve Parker, CEO Publicis Media, Middle East, have now named Alain Brahamcha as CEO of Mediavest | Spark Middle East.
Brahamcha, who started his career with Starcom Middle East as a media exec back in 2002, has developed an outstanding reputation for building strong strategic client partnerships, developing talent, as well as introducing and accelerating digital innovation across businesses including P&G, Samsung, Orbit Showtime Network, Tiffany & Co, Yas Marina Circuit, Souq.com and Miral. His operational and strategic excellence has covered all markets within this exciting and complex region guiding major multinational brands.
Other leadership changes are:
- Ali Nehme, managing director of digital at Starcom Mediavest Group, is appointed chief strategy officer of Publicis Media Middle East
- Tarek Daouk, regional managing director at Mediavest, is appointed CEO of Starcom Middle East
- Firas El Zein will continue his role as CEO for Zenith Middle East