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Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

Publinet appoints new ECD for the group

Jamal Iqbal


Publinet appoints new ECD for the group

Communications network, The Publicity Network (Publinet), has appointed Jamal Iqbal as its new executive creative director. Following his nine-year career with the group in various capacities ranging from strategy and brand outreach to innovation, Iqbal is now responsible for establishing creativity, new-age tactics and award-winning concepts as key tenets across Publinet’s companies.

Ahmad Itani, COO of Publinet, says in a statement: “In an era where communication agencies are no longer limited by the media, dictated by briefs or measured by column inches, Jamal is setting ambitious new benchmarks for how the consultancies of tomorrow need to be shaped today. He is an integral part of Publinet’s growth and has driven our evolution into a think tank, a generator of loyalty and a hub of innovation over the past nine years. I know that with his stellar credentials, dedication to his clients and pride in his teams, he will support Publinet as we move decisively into the future, starting today as the agency of NOW.”

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Iqbal has been part of the communication industry for 19 years. Among a series of accolades won by the Publinet Group, Iqbal’s creative work enabled the team to be recognized at the Cannes Lions, Dubai Lynx, Lisbon International Advertising Festival and MEPRA Awards. With Publinet, his belief in activating brands and consumer dialogue via new-age methodologies has created leading campaigns including “Young Masseuse” for the Community Development Authority, “Project Mahmoud” for the Palestine Children’s Relief Fund, and Deliveroo’s influencer activation with Max of Arabia.

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Iqbal adds: “I have dedicated my career to Publinet for the best part of a decade, and going forward I will continue to work toward keeping us at the forefront of our industry by focusing on the future, which I believe lies in strategic creativity, bold innovation, pioneering new-age tactics and achieving unprecedented levels of consumer engagement. As Executive Creative Director for the group, I will continue to instill our teams with the confidence to envision the impossible and bring it to life for our clients.”

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