Following the recent rebrand of Mediavest | Spark to Spark Foundry, the agency has appointed John Antoniades – previously CEO of Starcom Mediavest Group MENA – as managing director, global business. In his new role, which is effective immediately, Antoniades will be tasked with driving global growth outside of the US.
Antoniades will also be responsible for managing key global client relationships that are run from outside of the US including Bel, UBS, Brown-Forman and King and will work closely with the global executive team to ensure Spark Foundry’s new brand positioning is implemented across all international markets.
A Publicis Groupe veteran for more than 20 years, Antoniades has most recently been fundamental in leading Publicis Media’s new business drive across the region, running the pitches for clients including Visa, Fiat Chrysler and Merck.
“In John we have an incredibly talented, dynamic and accomplished leader and his impressive track record demonstrates his ability to grow markets, innovate and provide excellent leadership,” says Chris Boothe, US Chief Executive Officer for Spark Foundry, in a statement. “With his strong focus on commercial rigor for client’s business results and smart strategic thinking and creative flair, I can’t think of a better person to drive momentum and growth for Spark Foundry outside of the US.”
Commenting on his new role, Antoniades says: “I’m thrilled to be joining the amazing team at this very exciting time for the Spark Foundry. The agency has an enviable client list and I can’t wait to hit the ground running and drive real business growth, creativity and innovation for them.”
Antoniades will report into Chris Boothe, US CEO for Spark Foundry and will sit on the global Spark Foundry Executive Committee.