Following the departure of Justin Mlynarski earlier this year, UM MENA has appointed a new head of digital for the MENA region.
Mlynarski, who had been with the agency since 2013, relocated to Copenhagen, Denmark where is the managing partner, Client & Strategy at IUM Denmark.
Taking his place is Brendan Bourke, who will now be responsible for driving the digital agenda of the agency and will focus on the development of digital consumer experiences for clients’ brands across all media touch points.
Bourke, a native of Ireland has almost 20 years’ experience working in digital media and marketing on both, the agency and client side. He has worked with top-tier brands including Emirates Airlines, Ferrari World Abu Dhabi, du, and The First Group in Dubai and Aer Lingus, Radical and VideoElephant in Ireland.
Joe Nicolas, regional managing director, UM MENA, says in a statement, “The agency is very excited to see Brendan join our team at a time where we have taken on bold challenges in pushing our people & technologies to adapt to new market realities that our clients are facing. I’m confident that with his experience across different roles, industries and markets he will lead all of us on an exciting journey in digital and performance.”
Bourke adds, “There has never been a more interesting time to work in media as clients seek fresh and innovative solutions and collaborative ways to work with agencies. UM is an agency that I’ve always admired for its future-focused ethos, creative thinking and data-driven approach. I’m looking forward to the challenge of leading digital across the region along with the talented team at UM as we further build out our data-driven, digital solutions.”