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Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

Zenith appoints new global brand president

Appointments

Zenith appoints new global brand president

As Zenith’s global brand president Vittorio Bonori takes on the role of CEO of Publicis Groupe Italy, Matt James will fill his shoes.

Previously CEO of Publicis Media for Australia and New Zealand, James will be based at Zenith’s HQ in London and will report to Steve King, CEO, Publicis Media. The appointment is effective from 2019.

Succession plans for ANZ leadership will be announced shortly. During the transition, James will continue to serve in a Publicis Media leadership capacity in that market in addition to his Zenith remit.

Originally from London, James started his career with Publicis Groupe in 2010 as managing director, Starcom UK. After a stint at Nine Entertainment, he returned to Publicis Groupe in 2015 as CEO, ZenithOptimedia ANZ, before becoming CEO, Publicis Media ANZ the following year.

Under James’ leadership, Publicis Media ANZ has seen significant growth, with key wins including P&G, Aldi, Campbell Arnott’s, and Kraft Heinz.

Commenting on the appointment, Steve King, CEO, Publicis Media, says in a statement, “Matt is a highly respected agency leader, who has worked in London, Paris and Sydney and been at the forefront of driving growth for many of the world’s leading brands. He has achieved considerable success during his time at Publicis Media and I know that he will now take Zenith from strength to strength.”

James adds, “I am hugely excited to be taking on the leadership role at Zenith. The network celebrated its 30th anniversary this year and is a recognized industry leader with its ROI agency positioning and development in data and technology, experience planning and machine learning.”

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