Burjeel Hospital, Abu Dhabi’s premier private healthcare facility providing world-class, specialized and superior healthcare has recently appointed independent communications agency Blue Apple as its advertising and PR agency in the UAE following a competitive pitch. Blue Apple takes up the post with immediate effect.
Clancey Po, CEO, Burjeel Hospital says: “We are confident that Blue Apple is the best partner to take the brand forward and implement our communications vision. In the next couple of months, we will be working very closely with Blue Apple to put together a brand campaign that satisfies our requirements in intensifying our brand presence in the region and beyond. I look forward to a long term and mutually rewarding relationship.”
Blue Apple’s client portfolio includes Dubai Islamic Bank, Eros Group, Hitachi, TCL, Indigo Properties, BurJuman, Dabur and Bank of Khartoum among others.
Vishal Anand, CEO of Blue Apple concludes: “It was an exciting brief and we presented a creative strategy in sync with Burjeel Hospital’s ‘art of healing’ positioning, vision and business objectives. The brand campaign we are currently working on will focus on the hospital’s aggressive stance towards clinical excellence and emphasis on providing 7-star hospitality service. We are excited and privileged to represent Burjeel Hospital and look forward to joint success and growth.”