Raffaello Middle East has launches its latest campaign created by Grey MENA that tells the story of modern love in a traditional family.
Crafted by Grey’s Dubai office, the campaign “becomes a conduit to love, asking consumers if they believe in love at first sight and whether they would make the first move,” says a press statement.
“The Love Story” has a social media component that asks women to share their stories of following their heart through the hashtag #followyourheart.
Executive creative director: Vidya Manmohan
Associate creative director: Omaima Saad
Copywriter: Athina Afton
Art director: Khaled Ibrahim
Account director: Sonal Chaddha
Account executive: Justine Dib
Digital planner: Ayla Demoraes