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Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

Amnesty International and TBWA/RAAD fight against Islamophobia

Campaigns

Amnesty International and TBWA/RAAD fight against Islamophobia

The current political environment and the consequent travel rules have resulted in Arabs and Muslims being mistreated at airports in the USA and Europe. Arising from the misconception that all Muslims and Arabs are either terrorists themselves or supportive of terrorism, travel authorities have been discriminating against passengers based on their passports.

So, TBWA/RAAD together with Amnesty International New York has come up with “The Skins of Peace,” an idea to turn these passports into messages of tolerance and peace.

The Skins of Peace is a collection of passport covers that showcase messages inspired by the holy book of Islam, The Quran, adapted into a language all airport officials will understand: English.

The campaign wants to invite designers from around the world, no matter their background or religion, to participate. Over 50 designers have already donated their creations at www.skinsofpeace.com. The website also encourages others to download the specs to create new designs and upload them.

Amnesty International with the support of TBWA\RAAD plans to select the best ones, produce and take them to major international airports and online retailers across the region and eventually the world.

All proceeds will benefit Amnesty International USA’s work to combat Islamophobia and fight for the rights of refugees to rebuild their lives safely.

Amnesty International is also looking for retailers and sponsors that could help spread the initiative, and has asked anyone interested in helping this endeavor to contact romy.abdelnour@tbwaraad.com

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