Online fashion retailer Namshi is relaunching itself with a new GCC-wide brand campaign, “We Are Namshi” targeting millennials.
Following the sale of 51 percent of its sharer to Emaar, Namshi now aims to offer customers an “unrivalled retail experience”, through more than 700 brands, ranging from contemporary and global bestsellers to niche and homegrown brands as well as high street favourites.
The campaign will be spread across digital, social, TV and outdoor channels and features “fresher aesthetic, a kinder user journey and more inspiring imagery, from catching up with your friends over a cup of coffee or capturing the city’s skyline in your social feed or spending time with your family and friends at home.”
Hosam Arab, co-founder and managing director, Namshi says in a statement, “We Are Namshi is more than a campaign for us; the new direction reinvigorates and humanizes the brand as we gain a deeper understanding of our brand’s purpose and potential on a daily basis. We are committed to celebrating authenticity and that’s who we really are which you will witness in the energy, storytelling and the iconic apparel in our print and TV campaigns.”
The campaign visuals feature mostly women and a few for kids.
Emma Walsh, creative director, Namshi adds, “I’ve met so many fearless and innovative people in this region, so wanted to provide a platform to represent and inspire these hard-working millennials. Our rebrand reflects these people, who are not just shopping on Namshi but making huge waves through fashion, art and beyond. We are supporting them and moving forward with them as they do so.”