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Campaign Review: Home Centre’s Do/Redo

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Campaign Review: Home Centre’s Do/Redo

Released end of last month, Home Centre’s “Do/Redo” campaign encourages audiences to not just do their homes, but also keep redoing them. In a statement, the company explains the objective of the campaign as seeking “to touch and support every stage of a home-owner’s life, to strengthen their emotional bond with their living spaces and enable them to truly enjoy the experience of homemaking by feeling more indulged and involved.”

READ: How Twitter & Emaar partnered to promote Dubai

According to Home Centre, the campaign is based on the insight that homes are a continuous work in progress.

Sameer Jain, CEO of Home Centre, says: “Transforming a home is an emotional journey, and as the region’s preferred home retailer, Home Centre promises to make it a memorable one with its affordable products and value-added services. With our ‘Do/Redo’ campaign, we intend to be an integral part of our customers’ desire to make their homes more beautiful.”

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