Released end of last month, Home Centre’s “Do/Redo” campaign encourages audiences to not just do their homes, but also keep redoing them. In a statement, the company explains the objective of the campaign as seeking “to touch and support every stage of a home-owner’s life, to strengthen their emotional bond with their living spaces and enable them to truly enjoy the experience of homemaking by feeling more indulged and involved.”
According to Home Centre, the campaign is based on the insight that homes are a continuous work in progress.
Sameer Jain, CEO of Home Centre, says: “Transforming a home is an emotional journey, and as the region’s preferred home retailer, Home Centre promises to make it a memorable one with its affordable products and value-added services. With our ‘Do/Redo’ campaign, we intend to be an integral part of our customers’ desire to make their homes more beautiful.”