Connect with us

Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

Driving in Saudi? Burger King is giving away free ‘WhoppHers’

Campaigns

Driving in Saudi? Burger King is giving away free ‘WhoppHers’

On June 24, Saudi women finally got behind the wheel as the Kingdom lifted its ban on women driving.

With 3 million women expected to be driving by 2020, according to PwC, auto brands have been massively investing in marketing in the Kingdom. We even did a roundup of all their ads released to mark the occasion and even when the Royal Decree was announced last year.

But now, fast feeder Burger King has joined the celebration by giving female drivers a free Whopper – or as they’re calling it, a ‘WhoppHer’.

[Tweet “It’s a good time to be a woman in the driver’s seat in Saudi… thanks to Burger King’s #WhoppHer.”]

For a whole month, from June 24 to July 24, Burger King Saudi Arabia is giving its signature burger free to any woman in the driver’s seat who pulls up to its drive-thru windows. The burgers will come wrapped in special paper, renaming the sandwich “WhoppHer.”

The idea comes from BK’s agency in Germany, Grabarz and Partners.

RELATED: Economy or equality: what drove Saudi’s decision to let women drive?

UPDATE:

Since the video’s release, social media users have pointed out the less than ideal choice of words: Whopp Her.

 

 

Burger King has not responded to any of the comments as yet. For the advertising world, though, it’s yet another example of a global agency working on a local campaign – especially one in Saudi Arabia, which is a market that requires a fair amount of cultural understanding and nuance.

Click to comment

Leave a comment

More in Campaigns

To Top
close
Download

To download a part of or the entire whitepaper, please fill in the below form, and a representative will be in touch with you.


X