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Grey rolls out “The Love Story” for Raffaello


Grey rolls out “The Love Story” for Raffaello

Raffaello Middle East has launches its latest campaign created by Grey MENA that tells the story of modern love in a traditional family.

Crafted by Grey’s Dubai office, the campaign “becomes a conduit to love, asking consumers if they believe in love at first sight and whether they would make the first move,” says a press statement.

“The Love Story” has a social media component that asks women to share their stories of following their heart through the hashtag #followyourheart.

Agency credits

Executive creative director: Vidya Manmohan

Associate creative director: Omaima Saad

Copywriter: Athina Afton

Art director: Khaled Ibrahim

Account director: Sonal Chaddha

Account executive: Justine Dib

Digital planner: Ayla Demoraes

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