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Campaigns
Babyshop turns Mother’s Day into a purposeful initiative
In the Middle East, more than 70% of mothers do not screen themselves for breast cancer....
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Campaigns
The real reason behind Mo Salah’s social media blackout
On January 22, Mohamed Salah shut down his Facebook, Twitter and Instagram accounts. Confused fans were...
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Campaigns
Glade launches new Snapchat lens for Women’s Day
On International Women’s Day, SC Johnson’s Glade brand launched a national lens takeover using a new...
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Campaigns
This Wunderman Dubai campaign tells stories in the sand – literally
Wunderman Dubai and Charicycles, an upcycling brand built around the ethos of giving back, have launched...
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Campaigns
12-year-old Saudi girl tackles bullying in Alwaleed Philanthropies campaign
In collaboration with Al Tarbiyah Al Islamiyah Schools and 12-year-old student Sara, Alwaleed Philanthropies partnered with...
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Campaigns
OMO puts a spin on in-store sampling with the OMO Tag
Detergent brands have been doing sampling in the same way for years – in Lebanon and...
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Campaigns
Why Gillette’s spin on “Best A Man Can Get” is backfiring
Gillette ignited a firestorm on social media, TV talk shows and around the office water cooler...
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Campaigns
Gillette puts a new spin on “Best A Man Can Get”
Gillette has a new take on “The Best a Man Can Get” in a campaign from Grey that...
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Campaigns
9 MENA brands that won Twitter in 2018
As the year comes to a close, we look back at the brands that made it...
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Campaigns
“Fearless Girl” is going places. Literally.
Technically, it’s just a few blocks away but the “Fearless Girl” statue is quite literally going...
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