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Campaigns
12-year-old Saudi girl tackles bullying in Alwaleed Philanthropies campaign
In collaboration with Al Tarbiyah Al Islamiyah Schools and 12-year-old student Sara, Alwaleed Philanthropies partnered with...
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Campaigns
OMO puts a spin on in-store sampling with the OMO Tag
Detergent brands have been doing sampling in the same way for years – in Lebanon and...
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Campaigns
Why Gillette’s spin on “Best A Man Can Get” is backfiring
Gillette ignited a firestorm on social media, TV talk shows and around the office water cooler...
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Campaigns
Gillette puts a new spin on “Best A Man Can Get”
Gillette has a new take on “The Best a Man Can Get” in a campaign from Grey that...
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Campaigns
9 MENA brands that won Twitter in 2018
As the year comes to a close, we look back at the brands that made it...
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Campaigns
“Fearless Girl” is going places. Literally.
Technically, it’s just a few blocks away but the “Fearless Girl” statue is quite literally going...
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Campaigns
Behind the launch of Zee5’s global launch & “Dil se Desi”
With global audio and video traffic expected to make up 82% of all Internet traffic by...
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Campaigns
Here’s why Accelerate ME lit up the Burj Khalifa
Dubai’s iconic Burj Khalifa attracts tourists and residents alike for its magnificence and brands are no...
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Campaigns
Fancy a sun-flame grilled Whopper? Head to Kuwait
Burger King, which is known for its flame-grilled Whopper sandwiches, flipped the temperature on its signature...
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Campaigns
Melltoo and Volkswagen ME’s #Drive4aCause Ramadan campaign raises over AED 40,000
Over 40,000 AED has been donated to Salma Aid – a Sheikh Mohammed bin Rashid initiative...
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