The buzz around the FIFA World Cup 2018 has hit a new high this time with four countries from the region participating.
Naturally, brands want to make the most of this and one such brand, which is investing in advertising around the World Cup, is Infiniti.
Along with its creative agency, TBWA\RAAD, it has launched a competition wherein it will give away two Q50s every time a match ends with the score 5-0.
If that sounds impossible, it’s not. As the campaign tagline says, “In football, nothing is impossible.”
Moreover, the very first match between Russia and Saudi Arabia ended with a score of 5-0. The two winners will be getting their cars in two to four weeks.
The campaign is being promoted on social media through a video and other content including GIFs.
Users have to register before every match on the dedicated website to be considered eligible.