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Collinson Group discusses consumer loyalty at Future Agenda 2.0


Collinson Group discusses consumer loyalty at Future Agenda 2.0

Collinson Group, a global leader in influencing customer behavior, will be one of the key sponsors and participants in the Future Agenda 2.0 forum which comes to Dubai on 24 February.

Future Agenda 2.0 is a cross-disciplinary foresight program which will map out the challenges and opportunities businesses will face over the next decade. Alongside Collinson Group, it brings together experts from Emirates, Royal & Sun Alliance, ADCB, ADIB, and Jumeirah.

Christopher Evans, director of Collinson Group, says in a press statement, “The internet, rapid advances in technology and big data have changed the way that businesses have to think about their relationships with their customers. While the old models might still work today, we want to understand what will work tomorrow and how organizations can build brand loyalty in the future. The challenge now lies in understanding the consumer of the future and how to meet their redefined needs and expectations. The ‘background noise’ of points programs, cards, and digital engagement is getting louder, so brands that are serious about building long-term relationships with consumers will need to work far smarter to engender loyalty.”

Future Agenda 2.0 brings together leading experts in a range of subjects including healthcare, technology, government and commerce, to help organizations understand the long-term impact of social and technological change around the world.

Collinson Group’s contribution to the program will focus on the future of loyalty, exploring how the proliferation of loyalty programs and an increasing variety of consumer touch points is making it increasingly difficult for brands to build lasting, profitable relationships with customers.

The Gulf States are all experiencing major shifts in consumer behavior, driven by mass consumer adoption of social networks and mobile devices. UAE boasts the highest Facebook penetration in the world, at 44 percent, while Saudi Arabia boasts a higher percentage of Twitter users – 33 percent – than anywhere else in the world (source: Social4ce). Collinson Group believes these developments are having a dramatic effect on the relationships between consumers and brands.

Christopher Evans will be speaking at Future Agenda 2.0’s workshop in Dubai on February 24 at the Conrad Hotel. Additional workshops in London, Sao Paolo, Shanghai, Singapore and New York are planned until June.

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