Du will work with Samsung to develop a Smart TV application for its multiscreen solution. Additionally, Du home service customers will soon be also able to purchase select Samsung Smart TVs directly from the operator when applying for their home service subscription.
Commenting on the partnership, Vinod Nair, general manager of TV business at Samsung Gulf Electronics, Samsung, said in a statement: “In a truly smart environment, consumers’ lives are enhanced by the cutting edge technology that drives connectivity. We are very excited about our partnership with du, which will empower the people of the UAE with the convenience of converged services at the click of a button, powered by the leading home services provider and latest smart TV technology.”
Fahad Al Hassawi, chief commercial officer at Du, added: “Our collaboration with Samsung will enable a smart revolution in our customers’ homes, by empowering them with access to a more integrated and convenient lifestyle. Smart TVs are a key element to a smart, connected home, and Samsung is leading the way in the development of smart technology. Our partnership is in line with our understanding of our customers’ desire to adopt the latest technology trends.”