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Marketing
Rethinking Neuromarketing
By Jack Neff It’s time to put on your thinking caps, or at least get test...
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Appointments
Grey’s Ali Shabaz joins RAPP Middle East
[L: Mimi Nicklin, managing director Middle East & Africa, RAPP Middle East; R: Ali Shabaz, chief creative officer,...
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Campaigns
Babyshop turns Mother’s Day into a purposeful initiative
In the Middle East, more than 70% of mothers do not screen themselves for breast cancer....
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Research
If you’re a B2B advertiser, this is where you should put your ads
Outdoor advertising company JCDecaux has released the results of its new study “Airports: Open for Business,”...
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Campaigns
The real reason behind Mo Salah’s social media blackout
On January 22, Mohamed Salah shut down his Facebook, Twitter and Instagram accounts. Confused fans were...
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Appointments
Augustus makes two new hires
Augustus, the parent company of Lovin Dubai and Lovin Saudi has made two new hires, to...
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Campaigns
Glade launches new Snapchat lens for Women’s Day
On International Women’s Day, SC Johnson’s Glade brand launched a national lens takeover using a new...
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Appointments
ID Comms boosts senior management team
[L to R: Nick Barron, John Pain, Suzie Rafla] Strategic media management consultancy ID Comms has...
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Appointments
MCN Mediabrands appoints Rasha Rteil as Regional Director, People Development
MCN Mediabrands has promoted Rasha Rtiel to the role of Regional Director, People Development. The role...
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Campaigns
This Wunderman Dubai campaign tells stories in the sand – literally
Wunderman Dubai and Charicycles, an upcycling brand built around the ethos of giving back, have launched...
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