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Earn your certificate in social media marketing


Earn your certificate in social media marketing

After completing this 2-day Social Media Marketing Course, attendees will understand how to build the Social Brand and all of the components that go into planning, executing and measuring the effectiveness of a Social Media Marketing Strategy .

Instructor-led session include examples of how marketers are using various channels and tactics to drive success, and exploration of various listening, content management and measurement tools available to help companies maximize efficiency with respect to resources related to Social Media Marketing.

About the trainer:

Paula Gignac, Global Chief Marketing Officer at The Exchance Lab, a 2012 inductee to the Canadian Marketing Hall Of Legends, past President of IAB Canada, and former Vice President of Rogers Women’s Group of Websites, is recognized throughout the industry as an award-winning author of Digital

Marketing programs for clients as diverse as AirMiles, GlaxoSmithKline, Ford, Parmalat, Proctor & Gamble, Hershey and more.

A mentor extraordinaire, she has more than 16 years of experience in Digital and is the “go-to” expert and thought-leader on Interactive marketing and advertising trends in Canada. She was also the creator and chief instructor of IAB Canada’s industry-leading Intensive, One-Day Course in Interactive Marketing + Online Advertising for eight ground-breaking years; and followed this accomplishment by creating similarly-successful courses in Social Media, Paid Search, SEO and Mobile Marketing as well.


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