With the growth of its regional operations, Facebook announced yesterday the appointment of Mark Hamilton as head of marketing communications for the Central Eastern Europe Middle East Africa (CEEMEA) region. Mark will be responsible for leading Facebook’s B2B marketing efforts by working with leading brands to develop their strategies. He will also be a senior partner to the sales leads in each market.
“Over the years, Facebook has been evolving toward innovative and effective marketing techniques to reach out and connect people around the globe. I’m delighted to have Mark on board of our regional team, in order to utilize his global experience to develop thought leadership strategies, marketing models, and award-winning capabilities designed to enhance the industry’s understanding of social and online marketing,” says Jonathan Labin, head of Facebook for Middle East, Africa and Pakistan.
In his new role, Hamilton is entrusted with creating innovative content for generating new business and partnerships via new marketing techniques. Bringing with him over 17 years of global experience in the industry and the region, Hamilton was formerly a client managing director at the Starcom Mediavest Group, MENA.
Commenting on his appointment, Hamilton says: “Millions of people across CEEMEA use Facebook everyday to connect and share with people and brands that interest them. The scale of both the reach and engagement on Facebook means that businesses can be better in an open and connected world. Having strongly believed in that, my new role at Facebook will give me the opportunity to drive the creation of marketing communications for all Facebook marketing products across our agency and brand advertiser customer base in CEEMEA.”