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General manager appointed for new Carat offices in Qatar and Kuwait


General manager appointed for new Carat offices in Qatar and Kuwait

Carat, part of Dentsu Aegis Network, announces the appointment of Martin Boot as general manager of Carat Qatar and Kuwait.

In this newly-created position, Boot will be responsible for developing, driving and executing Carat’s strategy across these growth markets. Based out of Kuwait, he will be responsible for Carat’s newly fully owned office in Kuwait and the transition of existing business from Dubai to a new office in Qatar. Boot will have a double reporting line to Ramzi Haddad, newly promoted managing director UAE & Lower Gulf and Michael Nederlof, CEO Dentsu Aegis Network MENA.

Boot’s previous positions include business development director and regional account director for Publicis Group Worldwide in Dubai as well as business director roles for WPP group in Europe. More recently he has worked on a consultancy basis for brands and agencies such as The Thought Factory, PIM Bahrain, Next Generation Caravans and The Commercial Bank of Qatar. Throughout his career, he has managed clients across various markets and industries, including BAT, CBQ, Ford, Hewlett-Packard, Unilever, Vodafone and Zurich Financial Services.

As general manager, Boot has been tasked with ensuring full business continuity in Kuwait and Qatar as the business is transitioned to new management. His responsibilities will be to maintain and enhance service to existing business in both markets, using his experience to improve integration and work flow through best practices.

Commenting on Martin Boot’s appointment, Michael Nederlof, CEO of Dentsu Aegis Network says in a press statement, “within MENA, Qatar and Kuwait are two markets where we expect to see continued economic and population growth. With this significant momentum, these two countries are becoming of increasing interest to advertisers and we are very pleased to have a dedicated general manager who will be able to move our businesses there forward. Martin has a proven track record in improving corporate efficiency and generating effectiveness. Through his experience and expertise, Martin will help the network expand further into these developing economies and drive growth in our Lower Gulf operations.”

Martin Boot says, “it is with great pleasure that I take on this new challenge and I am confident that we will continue to build on the momentum that has fueled Carat’s success in the region to date. My main priority is to standardize and strengthen Carat’s recognized holistic services across the locality and tap into the potential of these markets.”

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