IPG Mediabrands, the media innovation arm of Interpublic Group , announced today that Henry Tajer, currently executive chairman of t IPG Mediabrands Australia, has been elevated to the role of global chief operating officer at IPG Mediabrands, reporting directly to global CEO, Matt Seiler. Tajer is charged with accelerating the global growth agenda set forth by the organization, and will be based in both Sydney and New York.
Tajer, who has served as executive chairman of theIPG Mediabrands business in Australia for the past three years, will continue in that role while leading growth initiatives across the broader IPG Mediabrands global network including mobile, social media marketing and data and media investment through MAGNA on a worldwide scale.
The Company also announced that Russell Marsh, currently group strategy director at Rapp UK, and head of mobile for Rapp globally, will join as chief data officer, based in London. Both roles are critical to the global growth and automation agendas set forth by the organization. Marsh will report to Tajer, as will Angela Steele, CEO at Ansible, Chris Williams, president at MAGNA GLOBAL, and Nicole Craine, president at MAP.
Under Tajer’s leadership, IPG Mediabrands’ Australia operation has been one of the global network’s outstanding success stories in recent years, and contains 12 operating units. In 2013, the Australia business was awarded three Agency of the Year awards, a Media Grand Prix, a ranking of fifth among Australia’s Most Innovative Companies,and a high ranking for the country’s list of Best Places to Work across all industries. Tajer himself was named towards the top end of the Power 50, which recognizes the most influential media and advertising executives in Australia.
As part of his responsibilities, Marsh will work closely with the company’s Magna, MAP and Agency Brands in furthering the cutting edge investments in analytics, business intelligence, client campaign management, and cross-market insight on a global scale. His experience across varied organizations like RAPP, Agency.com, Fullsix UK and Sapient, have given Marsh a strong point of view on client creative and strategic needs as well as digital and mobile strategies.
“With our clearly defined network growth objectives, including the 50% automation target in North America by 2016 and our global markets thereafter, we need a strong executive to take the lead across all platforms. Henry has shown a great ability to move the needle creatively, through technology, our pay-for-performance model and strong client relationships. Given this, I am certain that Henry is the right executive to lead this charge in order to maintain our position of innovation and speed to market,” shared Seiler.