Connect with us

Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

Kit Kat introduces new website


Kit Kat introduces new website

Hot on the heels of its newly announced partnership with Android, Kit Kat has introduced a newsleek, sexy and mobile-themed website that both borrows from and satirizes smartphone and tech campaigns. Much like the candy’s new “The Future of Confectionery” spot, which parodies tech commercials’ frequent claims to present “the future of [insert industry]” through superior designs and features, the site playfully uses the mobile phone lexicon throughout, starting with a landing page that presents the “Kit Kat 4.4.” As users navigate the site by scrolling down, they experience simple type, rich visuals and smooth transitions from one section to another.

Meanwhile, Microsoft-acquired Nokia‘s U.S. twitter page quickly initiated some smack talk here following the announcement of the new Android OS’s branded name. But the image it used bears a remarkable resemblance to a 2012 print/display ad that JWT Mexico had done for the chocolatey treat.


Continue Reading
You may also like...
Click to comment

Leave a comment

More in More

To Top

Communicate Online is your trusted resource of Marketing & Advertising news in the Middle East.

By signing up, you will receive a weekly update of global and regional digital trends, agency news and market reports right in your inbox.