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Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

MBC4 launches “Et Bil Arabi” a new locally produced entertainment newsmagazine in arabic

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MBC4 launches “Et Bil Arabi” a new locally produced entertainment newsmagazine in arabic

(From L to R: Mariam Said, Nardine Faraj and Badr Al-Zaydan)

CBS Studios International and MBC Group have announced the launch of the regional format of global entertainment newsmagazine, Entertainment Tonight (ET). The new series will be called Et Bil Arabi and will be produced in Arabic by Charisma Group out of its studios in Abu Dhabi, UAE. The show will premiere on the group’s entertainment channel, MBC4, on Sunday, January 4 2015.

The show will run on MBC4, from Sunday to Thursday, with a 90-minute compile on Saturdays. Presented by Badr Al-Zaydan, Mariam Said and Nardine Faraj, the show is estimated to reach nearly 300 million across 21 countries in the MENA region and will cover the local news in the Arab entertainment industry, with a stream of news stories on celebrities, film, television, music, fashion, award shows and special events in a trend-setting, groundbreaking format.

The show entered its 34th season in the US on September 9, 2014.  In June of 2014, ET won its first Emmy Award for the new category of “Outstanding Entertainment News Program”.

ET has been the foremost authority on entertainment news for more than three decades,” says Paul Gilbert, senior vice president, international formats, CBS Studios International. “The US producers are thrilled to collaborate with MBC to bring the best show possible to the pan-Arab region.”

Ali Jaber, MBC’s group TV director says: “MBC Group has a proven track record of interruptive output deals with major Hollywood studios, including CBS. Today, we are complementing our partnership, from a different perspective, by localizing a very well known show that is tailored to our audience. We are thrilled about this new format, as we are known to hold the largest global formats in the MENA region and this particular one, ET, fits perfectly within the line-up of our bold entertainment channel MBC4”.

On his part, Aiman Al Ziyoud, CEO, Charisma Group says: “We are very excited to give life to the Arabic version of ENTERTAINMENT TONIGHT. The local version called “ET BIL ARABI” speaks for itself! It’s the same “ET” however in Arabic language and with relevant Arabic content. It will be the most powerful entertainment news platform for the buzzing entertainment scene in the Arab world. It’s about time we treat entertainment news with respect and authority”.

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