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New design agency comes to Dubai: Drum Content


New design agency comes to Dubai: Drum Content

Drum Content Design, a global content design agency that provides multi-channel and multi-logue content, has launched operations in Dubai in February aiming to provide government, luxury, consumer goods and travel entities a way to connect with their audiences.

Drum Content Design offers clients services in two categories:

  • Content Strategy: includes content design, content analytics, and content archival
  • Content Production: includes brand generated, interactive and user generated content with a focus on developing multi-platform content

Founder and CEO, Detria Williamson, started Drum Content Design after a career working with television brands, including  Discovery Networks and Viacom’s Black Entertainment Television (BET). As director of marketing and research at Discovery Networks, she took part in shows such as “Shark Week”, “Deadliest Catch” and “Science of Star Wars”. Regionally, Williamson was managing director and head of strategy for the Middle East & Africa (MENA) region at Nomads Agency, a creative innovation agency.

“Content plays a major role in a brand’s transformation. It is also a catalyst enabling them to establish long-term, involved relationships and unprecedented loyalty and sales,” says Williamson in a press statement. “With the incredible amount of content pollution, it is imperative that clients understand how to express and leverage the emotion that content provides and create a conversation to enable them to achieve their business goals.”

Drum Content headquarters is being developed in Dubai’s Design District is expected to reach the stage of completion by April 2015.

For more information, visit

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