The BPG Group, integrated communications company, has celebrated the opening of its new office headquarters with an exhibition of 140 of the most significant tweets from HH Sheikh Mohammed bin Rashid al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai.
The “140 x 140” exhibition has been spread across all prominent walls of the new BPG Group headquarters in Emaar Business Park and was officially opened by guest of honor H.E. Mona Al Marri, director general of the Dubai Government Media Office at the inauguration of the new company office space.
The new HQ will house the group’s mainstream marketing communications agency BPG Bates; public relations and social media specialist BPG Cohn & Wolfe; media asset management division, BPG Maxus; and BPG Possible, the digital company within the group, in addition to BPG Group’s management and support functions.
Designed by creative talent from BPG Possible and BPG bates the “140 x 140” exhibition of tweets from His Highness was curated by BPG Maxus and the exhibition will become a permanent part of the new office environment with a refresh every month.
Commenting on the exhibition and new headquarters location, BPG Group CEO Avi Bhojani says in a statement to the press: “For nearly four decades the BPG Group has grown and prospered as a Dubai-based business and we are proud to have shared in and worked with the Government of Dubai on a number of major initiatives since our business began in 1980. “The vision of His Highness Sheikh Mohammed bin Rashid al Maktoum has always been an inspiration to all of us in the group which is why we made the decision to create an exhibition that reflects the inspirational and contemporary approach His Highness has made in telling the Dubai story. “We are also very proud that H.E. Mona Al Marri was able to be our guest of honor to officially inaugurate our new HQ and open the 140 x 140 exhibition.”