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Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

du launches new app feature to cut out queuing for customers in stores

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du launches new app feature to cut out queuing for customers in stores

The duApp now offers an Appointment Booking service to reduce waiting times for customers visiting du stores. The new functionality allows customers to book appointments up to two hours before visiting a du store and ensure they’re next to be seen on arrival.

Carlos Domingo, senior executive officer, New Businesses & Innovation, du, says: “We want to set new standards of convenience for customers. In many cases, duApp has replaced the need for customers to travel to our stores but when they do need to see us, it can help there too.”

The app will allow customers to minimize waiting time in stores by choosing an hour slot at a time and store most convenient to them. Appointments can be booked by personal and business customers via the duApp, which generates a code to be input into the machine as they enter the store – after doing so they will automatically be next to be seen.

Carlos adds: “Whether we’re building Smart Cities, or helping customers pay bills, we must exploit the best that technology has to offer for a smarter way of doing things. Our digital services should always be about putting control in the hands of our customers and making their lives easier.”

A set amount of appointments are made available on the duApp for each hour the store is open, ensuring those walking into the store without using the app are still seen in a reasonable amount of time. If a particular store if busy, the app will highlight availability in other outlets nearby. In line with other functionalities of the app, such as paying bills, the appointment booking process is designed with simplicity in mind, taking only a minute to complete. Appointments are allocated on a first come, first served basis for any type of in-store request at du outlets nationwide.

For more information and to download the duApp visit: www.du.ae/duapp

 

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