As of November 2015, Dubai Life TV (DU Channel 423) is in the second quartile of all channels on DU network across all metrics, including share, reach and ratings. Moreover, Dubai Life TV ranked 7th out of 17 for share and ratings and 5th for reach, within the genre of English Lifestyle channels. The channel made it to Du Cable in March 2015, shortly after its launch in in December 2014.
Going forward, the company’s vision is to turn Dubai Life TV into an efficient and accurate source of information for everything that is taking place in Dubai.
Dubai Life is a niche TV channel which provides Dubai businesses and organizations with a platform to promote their products, services, events and activities.
“Upon launching Dubai Life TV we had two purposes in mind – to offer the citizens and visitors of Dubai the best viewing experience and provide local businesses with a platform that suits their marketing purposes. We aim at true value for viewers and increased sales for advertisers,” says the CEO of Dubai Life TV, Ali Al Zarooni.