UK agencies won nine out of 20 Euro Effies awarded at the Euro Effie Awards Gala in Brussels’ Cercle de Lorraine business club last night.
Grey scooped Agency of the Year with three Gold awards (FMCG and Small Budget (2)), four Silvers (Brand Experience, Consumer Goods, Long-term Effectiveness and Product/Service Launch) and two Bronzes (FMCG and Retail). The agency was also rewarded with €100,000-worth of free advertising spots from Euro Effies partner, Euronews.
Gold awards were awarded to ZenithOptimedia for its “Aygo. Go Fun Yourself.” campaign created for Toyota Motor Europe, to TMW Unlimited for the campaign ‘”Turn Off to Turn On” created for Reckitt Benckiser and to Grey London for the campaign “Gillette BODY” created for Procter & Gamble.
Two Silvers were awarded to TMW Unlimited and Reckitt Benckiser for “Turn off to turn on”, and a Silver each tp JWT London and Mondelez for their “Coffee Vs. Gangs” campaign, Grey London and Procter & Gamble for “Fairy: The Longer Lasting Brand Legend” and ‘’Gillette BODY”.
A Bronze award went to Grey London for its “Sweeet” campaign created for United Biscuits.
20 winners from five countries across Europe were selected by an international jury of senior agency and client representatives chaired by Josep Hernandez, senior director of communications planning at Mondelez International, with the United Kingdom winning nine awards, Germany seven and Denmark two. Agencies from Spain and France walked away with one Euro Effie Award each.
Usha Raghavachari, head of marketing communications at Ford Europe; Adam Grant, senior product manager at Sony; Marie Agudera, global account planner at DLKW Lowe and Pete Heskett, global planning director at JWT will join the first round to select the finalists.
Mark Davies, director of loyalty and marketing at Star Alliance; Usama Al-Qassab, vice-president of product marketing at Sony Computer Entertainment Europe; Ali Bucknall, independent strategic consultant; Neil Godber, head of planning at JWT; Jeremy Hine, President EMEA at Lowe & Partners Worldwide; Andy Johnson, global business leader at GlaxoSmithKline; David Moynihan, head of client strategy EMEA at MediaCom; Sara Perry, head of brand and communications at Exterion Media Group; Richard Robinson, managing partner at Oystercatchers; Harjot Singh, executive vice-president and regional strategy director for Europe at McCann Worldgroup EMEA and Lucy Jameson, chief strategy officer at Grey London, will sit on round 2. All jurors will offer invaluable insight to the judging process.
The prestigious Grand Prix for outstanding work was presented to DDB Berlin GmbH and Deutsche Telekom for its campaign “Travel & Surf”. Through its humorous mockumentary, “Wi-Fi Dogs”, it changed roaming behavior and grew its user base. Delivering the message of “Look for the fun. Not for the Wi-Fi”, the campaign relaxed phone users who live in fear of a big bill when travelling.
For the first time, the Euro Effie Awards presented the FEPE International Best use of Out of Home Award to Swiss agency Rod Kommunikation and the Swiss Federal Office of Public Health for its “LOVE LIFE – no regrets” campaign. The award recognized their exceptional use of out-of-home where it created a number of print ads to raise awareness on HIV and safer sex. The posters were distributed around the country making the campaign the most talked about in Switzerland and Lichtenstein in 2014.
The Euro Effies Awards are produced in partnership with Euronews and supported by the European Publishers’ Council, FEPE, Procter & Gamble, AdForum, WARC, Viva Xpress Logistics, Nielsen, Bacardi-Martini and creativebrief.