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Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

Group Plus goes outdoor on Dubai’s Financial Center Road

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Group Plus goes outdoor on Dubai’s Financial Center Road

Group Plus was awarded a large-scale outdoor advertising contract in Dubai. Phase one of the ten year contract has commenced with the installation of 8 LED screens in Dubai International Financial District area.

The LED screens can be viewed from Financial Center Road.

“These 4 x 3 m LED screens offer brands a much higher level of exposure in some of the densest areas of the city,” explains Andre Zovighian, executive manager LED screens. He adds, “With advertisers now gaining first class access to one of the most prominent areas in the city – the doorway to the most visited mall in the world and the DIFC district, we see this as a great opportunity for high-end brands who stand to gain major visibility. We have received very positive feedback from advertisers so far and are already in talks with some of the biggest brands in the region who are eager to get into this rollout which will be completed by Q1 2016.”

The Group Plus GCC managing director, Imad Choueiri, says “This new win further validates the importance of innovation in our industry and affirms our position as one of the leading providers of OOH in the GCC market, especially in countries like UAE, Bahrain and Lebanon where we offer a wide range of mediums such as Unipoles and Lamp Posts.”

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