‘The5’, one of the newest boy-bands in the region and MBC X Factor finalist, has chosen the newly announced Sony Mobile Xperia Z5 series as their smartphones of choice for their hotly anticipated music video, ‘El Donia Shabab’.
The5 are looking to bring out the extraordinary in their fans’ everyday experiences with their two new music videos. The music video content will speak about the group’s love for their fans. With the Sony Mobile Xperia Z5 series integrated into the storyline to showcase the amazing usability and features of this new smartphone range.
Sony Mobile has been working closely with Sony Music Middle East, who signed the band in July. Spyros Gousetis, director of marketing in MENA for Sony Mobile says, “This is a great opportunity to work with our sister company, Sony Music, and The5 who have a creative vision to change the way artists in the MEA interact with their fans. This fits seamlessly with Sony Mobile’s commitment to pushing the boundaries of how we use our smartphones on a day to day basis.”
The5 are an Arabic language boy-band were brought together during MBC’s X Factor in 2015. The group is made up of Adil Echbiy from Egypt; Said Karmouz and Mohamed Bouhezza from Algeria; Kazem Chamas and Ahmed Hassan from Lebanon.