“We are delighted to welcome Baume & Mercier to our portfolio of luxury brands and are extremely excited to partner with a brand with such rich heritage and support its future and overall success in the region.” – Zeina El-Dana, Founder & Managing Director, Z7 Communications.
Founded in 1830, the Swiss Maison d’Horlogerie Baume & Mercier has a tradition of producing watches that consistently reflect excellence and provide affordable luxury for everyday living.
Today, the brand’s six key collections include the elegant Clifton collection that features an urban character, the classically feminine Linea and Promesse for women, the sporty-elegant Capeland for men, the timeless Hampton for both men and women, and the Classima, perfect for all occasions.
Building on its watchmaking heritage, Baume & Mercier maintains a heritage where the company remains committed to paying close attention to every detail from manufacturing to retail of watches. Loyal to its motto “Accept only perfection, only manufacture watches of the highest quality,” after almost two centuries of existence, the Swiss watchmaker has delivered the image of a company whose name is associated with elegance and affordable luxury.