Publiseek is a free online media request service that connects journalists looking for sources and experts with the PR community and the general public. Launch softly last in June, it quickly has spread through word-of-mouth among the UAE’s public relations community, says David Haddad, founder of Publiseek.
“At the moment, most PR agencies in the UAE have staff using our service. That includes Edelman, APCO, Ketchum, and others,” he says. “We’ve already helped journalists at Reuters, Forbes, The Telegraph, The Guardian, Gulf News, The National, and dozens of other media outlets in the UAE and abroad.”
Haddad comes from an Internet and startup background. Yet, what draws him to start the new service was the idea to facilitate information and connect people, which is the ethos most people from Internet backgrounds are passionate about, he says. “We are giving people the chance to have their voice heard in a public sphere,” adds Haddad.
He believes that small businesses/brands don’t enjoy the same exposure and publicity from the media that is usually eager to get the feedback of big players. “Not everybody has the budget for a PR agency, and not everyone has a contact to a journalist. The ‘little guy’ might have a great story to tell but can’t find a publisher to tell it,” says Haddad.
Publiseek requires you to sign up your email (no other personal information is required) and it sends out a maximum of one email per day, offering the opportunity of exposure for non-journalists. On the other hand, journalists can place requests to get quotes/feedback from various professionals for their stories. Members’ emails are always hidden and journalists have the option of not disclosing their name and/or affiliated company.
Replies will keep coming in until the deadline, set by the journalist, is reached.
Haddad stated that the service will remain free for both journalists and PR experts.