Criteo, the performance marketing technology released its Q1 2015 State of Mobile Commerce Report, highlighting that mobile devices are now responsible for more than one third of e-commerce globally. Smartphones are becoming the dominant mobile device replacing tablets. As a result, advertisers’ future success now depends on their ability to offer a compelling mobile site.
The findings in this report are based on Criteo’s analysis of individual transaction-level data from more than $160 billion of sales globally. The report highlights that mobile devices such as smartphones and tablets are now responsible for more than one third of e-commerce globally.
Key takeaways include: Mobile commerce currently makes up 34 percent of total retail e-commerce transactions globally, which Criteo predicts will grow to 40 percent by the end of 2015. KSA’s mobile share is above the global average at 38 percent, and the UAE is close to the average at 28 percent.
The majority of mobile transactions in most major countries are now from smartphones, with the exception of Germany and the U.K.; there is also an increased comfort level with purchasing and larger screen sizes are credited for the increase.
Consumers now view the same amount of products on both desktops and smartphones, but with lower add-to-basket and purchase rates on smartphones.
“The huge growth in mobile transactions over the past quarter shows that consumers are now very comfortable purchasing on smartphones across all categories,” says Jonathan Wolf, chief product officer, Criteo, in a press statement. “There really is no limit to this growth – mobile is now more than half of all eCommerce transactions in advanced markets like Japan and South Korea.”
To download Criteo’s complete Q1 2015 State Of Mobile Commerce report, please visit http://www.criteo.com/resources/mobile-commerce-q1-2015/ and for more information about Criteo and its technology please visit www.criteo.com.