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Research
This is the most important platform for influencers. PS: It’s not Facebook
The rise of influencers and consequently influencer marketing has elicited varied reactions from agencies, brands AND...
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Research
How many Middle East online users are celebrity networkers?
While traditional networking activities on social media remain an important attraction, the role of celebrities and...
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Research
Guess which industry is way more connected with consumers than social apps
The answer might seem obvious but the reality will surprise you. Social apps such as Skype,...
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Research
Eye on the ball: How local brands can benefit from the FIFA World Cup 2018
Historically, the World Cup has driven a massive passion and engagement amongst the GCC, with interest...
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Research
REVEALED: Where UAE users are spending at least 20 mins of their day
The global gaming market will reach over $115 billion in 2018. At over $50 billion, the...
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Research
Despite only 9% shopping online, here’s why you still need to advertise online
Ramadan is a good period for retailers with some reporting that 40% of their annual revenue...
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Research
Almost 60% in UAE don’t trust brands for this one thing
With GDPR coming into effect yesterday, brands are having to take a long, hard look at...
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Research
Almost 50% CEOs don’t understand the role of this one C-suite position
A successful business strategy is one that effectively recognizes the importance of different roles from marketing...
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Research
The 3 phases of Ramadan advertising: where’s your brand?
23% of TV ad spends are during Ramadan, according to Ipsos 2017 research Viewers in Saudi...
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Research
Mobile activity decreasing? Blame it on the weather
The correlation between the weather and mobile activity might seem absurd but there is some truth...
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