Mintrics.com a social video analytics dashboard allows publishers and brands to view the performance of their content. The results of the study is based on the aggregation of the video data of the top active brands from Facebook and YouTube during Ramadan 2019.
The graph indicates a sharp rise in viewership and engagement in the travel industry in the UAE, followed by the governmental videos. In the travel industry, Etihad seems to be the top travel brand, followed by Abu Dhabi Calendar and Dubai Calendar, in terms of viewership. In the governmental sector, the Expo 2020 is the top video. FMCG places third after the governmental industry, with Galaxy chocolate being their top brand, not too far off from Masafi UAE and Our Oasis.
However, in comparison to Saudi Arabian markets, there is an indication of a tremendous rise in the FMCG and telecommunications industry. The Vimto company dominates the FMCG viewership, topping its competitors Tide and Americana Foods by a large difference. Telecom is being led by Zain KSA, following closely is Mobily and STC. Unlike in the UAE, the travel industry came in third overall, with Saudi Airlines leading, followed by Flynas and Flyadeal.