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How travelers in KSA use Twitter

Twitter travel


How travelers in KSA use Twitter

In the previous weeks, we looked at how fashionistas and football fans in the Kingdom use Twitter.

This week, Nielsen’s research focuses on Twitter’s travel enthusiasts in Saudi Arabia, aged 16-54.

Key finding: Holiday-goers on Twitter spend more money on holidays compared to those not on the platform.

Whether searching for new travel destinations, travel tips, or even staying up to date with news from various parts of the globe, 90 percent of holiday-goers use Twitter in relation to their travels.

Here’s how travelers on Twitter use the platform both before and during their holidays.

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