The Ritz-Carlton Hotel Company and Sayidaty, the Pan Arab female weekly magazines, have announced a new partnership with a leader in image-recognition and augmented reality, Blippar. This partnership was created by the hotelier’s media agency, MEC.
The Ritz-Carlton and Sayidaty are using Blippar technology to bring physical magazines to life in a three dimensional digital experience launched from the printed page. The technology enables smartphone and tablet users to unlock digital content experiences on screen and engage with The Ritz-Carlton through an augmented reality experience initiated by Ritz-Carlton print ads. The Blippar trigger image sits within a six page article in Sayidaty, as well as the iPad edition. The article showcases The Ritz-Carlton ‘Let Us Stay With You’ campaign, which focuses on the memories that The Ritz-Carlton creates for their guests and that remain with them long after their stay.