Global media agency network Starcom MediaVest Group (SMG) appointed Ryan Murdoch to the position of Head of Data & Analytics – covering the MENA region as well as emerging markets. As part of his new role – effective immediately – Murdoch is responsible for delivering data-driven analytics and strategic support to SMG’s cross-disciplinary team. This entails providing an enhanced understanding of user behavior dynamics, creating data-based business intelligence and using advanced analytical tools to help SMG’s extensive roster of clients achieve optimal sales growth.
Murdoch joins SMG MENA from London, where he served as the head of MediaLab’s Analytics and Insight (A&I) department – a broad unit offering data, digital and technology-based analytics and insight services to clients. His geographical remit included key markets across the EMEA region.