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Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond
Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond
Marketing
Why STC shut down all 220 stores in KSA for 1 day
Why Coke is NOT running an in-game Super Bowl ad for the first time since 2006
The rise of D-to-C brands
Unilever CMO Keith Weed to retire. Who will take his place?
Which brand replaced P&G as World’s Largest Advertiser?
Media
“It’s not TV, and it’s not digital video.” What really is AVOD?
Mashable comes to the Middle East
Nat Geo has a new rep for ad sales in MENA
Choueiri Group’s AMSI appointed as media representatives for the General Entertainment Authority of Saudi Arabia
INFOGRAPHIC: Fatafeat’s 360 Ramadan Strategy
Agency
TBWA expands to Egypt through partnership with AB Group
Wunderman Thompson reveals brand identity
Etihad Airways appoints Ampersand
OMD Egypt wins McDonald’s digital and social account
FleishmanHillard Middle East joins Impact BBDO MENA group
Digital
Buzzeff acquired by Teads
Gamned launches new programmatic consulting offer, Emerge
Global ad tech company Adform opens Dubai office
Lookback 2018: Is Facebook Watch just “time-killer” viewing?
French broadcaster TF1 acquires Gamned
PR
IABC’s GCC chapter elects new board for 2019
MEPRA chair Jonty Summers reveals 2019 plans ahead of AGM
MEPRA announces chair and vice-chair for 2019-2021
Dear clients: 13 things your PR agency wants you to know
Which is the newest market for C&B PR?
Production
In-Depth
MCG& forms strategic alliance with Daniel Marks
How Apple is fighting Facebook over data privacy
EXCLUSIVE: Q&A with SEMrush’s head of global marketing Olga Andrienko
4 trends from CES 2019
7 questions with Mars’ Daniele Calderoni on brand building
Events & Awards
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Mobile Talks
Festival of Media MENA
Agency of the Year 2018
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Lebanese Edition
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“It is unfair to say that digital is completely replacing TV”
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