Atlantis, The Palm has appointed PR and content marketing agency Brazen to handle the PR its 23 restaurants, bars and lounges.
With a full-fledged PR program including events, media relations and influencer outreach, Brazen will be focusing on the individual personalities of Nobu, Bread Street Kitchen & Bar, Ossiano, Ronda Locatelli, Seafire, Ayamna and YUAN as well as the F&B offering as whole.
Andrea Krenn, vice-president, Public Relations Atlantis, The Palm says in a statement: “We wanted an agency with creativity, passion and the skills to deliver results for our wide range of diverse outlets. We have already seen a positive impact with the great work Brazen has produced and we’re really looking forward to the year ahead.”
Louise Jacobson, managing martner at Brazen UAE, adds: “Atlantis, The Palm has one of most unique F&B experiences in the world, and we’re absolutely thrilled to be appointed to bring it all alive via a strategic, multi-layered PR program.”