Just a month after its expansion into Turkey, Cicero & Bernay PR has announced its affiliation with Local Flavor in Kuwait. The agreement includes the provision of public and media relations services, business development capabilities, communication development tools and PR strategies. This move is part of the agency’s expansion plan across the region including Saudi Arabia, Iraq and Jordan in 2016.
Chief operating officer of Cicero & Bernay, Ahmad Itani, says in a statement: “The signing of this affiliation agreement amplifies our strong capabilities throughout the MENA region in delivering comprehensive public relations and communication services. Local Flavor and C&B each have a strong service ethos that delivers tailored client servicing and communication planning for our clientele. Our complementary insights will enrich already effective communication delivery across both of our markets and to the wider region.”
Managing partner of Local Flavor, Khaled Salah Al-Sayer, adds: “We are very pleased with this new affiliation, as it combines the strong market knowledge of both companies and the breadth ofcomplementary services and expertise. For our clients, this affiliation will deliver increased opportunity for exposure and strengthened brand infrastructure that can be optimised across the region.”